For a leading (health) tech company their online offering is a showcase of their innovative vision. Not only a reflection of its products, also being part of a digital transformation. In collaboration with the client we have implemented process mining to keep track of their online web user journey. The intent was to fully understand customer behaviour and adapt marketing strategies to the client demand. Moreover, to improve the self-service experience of users on their websites. This should all result in an increased conversion rate of their websites.